Rory champions the belief that it is brand experiences that drive deep engagement by proving a brand’s promise, and evoking emotions rather than words, weaving narratives that revolve around people, not products.  Responsible for the Asia team, Rory’s role is as both creative and commercial leader on projects and client accounts. His background as a Designer, Creative Director and Strategy Director, has provided a strong foundation of design thinking supported by a questioning mindset and a commercial sensibility. This enables him to get to the heart of our relationship with brands and help create better and longer lasting connections between people and what matters most to them. Born in the UK, spending his early years in Brazil, Rory has delivered work across the world and has been calling Singapore home for the past 11 years.